The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Case Analysis Cirque Du Soleil has an experience of about 140 years, allowing business to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Case Analysis Cirque Du Soleil has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of child foods, animal food, confectionary products, drinks and so on. Famous brand names of Case Analysis Cirque Du Soleil consist of; Maggi, Kit-Kat, Nescafe, and so on
• Case Analysis Cirque Du Soleil has big quantity of costs on R&D as compare to its competitors, making the company to introduce more innovative and nutritious items. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Case Analysis Cirque Du Soleil.
• Case Analysis Cirque Du Soleil is a popular brand with high customer's loyalty and brand recall. This brand name loyalty of consumers increases the chances of simple market adoption of different new brands of Case Analysis Cirque Du Soleil.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can provide an unfavorable signal to Case Analysis Cirque Du Soleil consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are quite various. It will take long to alter the perception of individuals ab out Case Analysis Cirque Du Soleil as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related products enables the business to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards developing nations can enhance the Case Analysis Cirque Du Soleil business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Case Analysis Cirque Du Soleil customers. Teachers can suggest their students to purchase Case Analysis Cirque Du Soleil products.
Threats
• Financial instability in nations, which are the possible markets for Case Analysis Cirque Du Soleil, can produce numerous problems for Case Analysis Cirque Du Soleil.
• Shifting of products from regular to healthier, causes additional expenses and can lead to decrease business's profit margins.
• As Case Analysis Cirque Du Soleil has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
