With the deep analysis of the above options, it is recommended that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates also, as financiers want to invest more in companies with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by establishing certain short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Case Analysis Cirque Du Soleil need to carry out various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce the majority of its income.
• Analyze the existing target market as well as the market segment which is not consist of in the business's circle.
• Analyze the present financial information to measure the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Get most favorable organizations with a strong commitment to health, to build the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Case Analysis Cirque Du Soleil worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the Case Analysis Cirque Du Soleil as a business producing healthy products has actually been developed under midterm plan and now the company might move towards taste aspect as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
