The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises has an experience of about 140 years, allowing company to much better carry out, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, pet food, confectionary items, drinks etc. Famous brands of Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises consist of; Maggi, Kit-Kat, Nescafe, etc.
• Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises has big amount of costs on R&D as compare to its competitors, making the company to introduce more ingenious and healthy items. This development supplies the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises.
• Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises is a well-known brand name with high consumer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brand names of Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can offer a negative signal to Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite various. It will take long to alter the understanding of individuals ab out Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises as a business selling healthy and healthy items.
Opportunities
• Introducing more health related products makes it possible for the business to capture the market in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing countries can enhance the Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises consumers. For example, instructors can suggest their trainees to buy Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises items.
Threats
• Financial instability in countries, which are the possible markets for Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises, can develop a number of issues for Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises.
• Shifting of products from normal to healthier, causes additional costs and can result in decline business's revenue margins.
• As Business To Business Electronic Commerce Monduscom An E Marketplace For Small And Medium Sized Enterprises has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
