The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Building Businesses At Brainspark Plc has an experience of about 140 years, making it possible for business to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Industry.
• Building Businesses At Brainspark Plc has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of child foods, animal food, confectionary products, drinks and so on. Famous brand names of Building Businesses At Brainspark Plc include; Maggi, Kit-Kat, Nescafe, and so on
• Building Businesses At Brainspark Plc has large amount of spending on R&D as compare to its competitors, making the business to introduce more ingenious and healthy items. This innovation offers the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Building Businesses At Brainspark Plc.
• Building Businesses At Brainspark Plc is a popular brand name with high customer's commitment and brand recall. This brand commitment of consumers increases the possibilities of easy market adoption of various new brands of Building Businesses At Brainspark Plc.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give an unfavorable signal to Building Businesses At Brainspark Plc customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are quite different. It will take long to change the perception of people ab out Building Businesses At Brainspark Plc as a company offering healthy and nutritious items.
Opportunities
• Presenting more health associated items enables the company to record the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing nations can increase the Building Businesses At Brainspark Plc organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Building Businesses At Brainspark Plc consumers. Teachers can recommend their trainees to acquire Building Businesses At Brainspark Plc products.
Threats
• Financial instability in countries, which are the possible markets for Building Businesses At Brainspark Plc, can develop several issues for Building Businesses At Brainspark Plc.
• Shifting of products from typical to much healthier, causes additional costs and can cause decrease company's revenue margins.
• As Building Businesses At Brainspark Plc has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
