With the deep analysis of the above options, it is suggested that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices as well, as financiers want to invest more in business with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing particular short-term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Building Businesses At Brainspark Plc must perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its income.
• Examine the current target audience as well as the market segment which is not include in the business's circle.
• Evaluate the current financial data to measure the quantity that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to handle. Acquire most favorable organizations with a strong commitment to health, to build the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Building Businesses At Brainspark Plc worths and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Building Businesses At Brainspark Plc as a company producing healthy items has been constructed under midterm strategy and now the company might move towards taste element as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
