The VRIO analysis of Brita Business is a broad variety analysis offering the organization with a chance to acquire a practical competitive benefit against its competitors in the food and beverage market, summarized in Display I.
Valuable
The resources used by the Brita company are valuable for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are a few of the crucial valuable aspects of for the recognition of competitive advantage.
Rare
The important resources used by Brita are even unusual or pricey. If these resources are typically discovered that it would be easier for the rivals and the brand-new rivals in the industry to effortlessly relocate competitors.
Imitation
The replica process is costly for the competitors of Brita Business. However, it can be done just in 2 various strategies i.e. product duplication which is produced and manufactured by Brita Company and introducing of the substitute of the items with changing cost. This increases the danger of interruption to the current structure of the market.
Organization
This part of VRIO analysis deals with the compatibility of the business to place in the market making efficient usage of its important resources which are difficult to mimic. Often, the development of management is completely dependent on the company's execution technique and team. Thus, this polishes the skills of the firm by time based upon the choices made by company for the development of its strategic capitals.
Exhibit I: VRIO Analysis
