The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Brita has an experience of about 140 years, enabling business to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Brita has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Brita consist of; Maggi, Kit-Kat, Nescafe, and so on
• Brita has large big quantity spending on R&D as compare to its competitors, making the company to launch introduce innovative and nutritious products.
• After adopting its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Brita.
• Brita is a well-known brand name with high customer's loyalty and brand recall. This brand commitment of consumers increases the opportunities of easy market adoption of various brand-new brand names of Brita.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Brita customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to change the perception of people ab out Brita as a company offering healthy and healthy items.
Opportunities
• Presenting more health related items makes it possible for the business to catch the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets in the world. Broadening the market towards establishing nations can improve the Brita organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Brita customers. For instance, teachers can recommend their students to acquire Brita products.
Threats
• Economic instability in countries, which are the prospective markets for Brita, can create several problems for Brita.
• Shifting of products from normal to much healthier, results in additional costs and can result in decrease company's revenue margins.
• As Brita has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
