The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Bmw Mini has an experience of about 140 years, allowing business to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Bmw Mini has more than 2000 brands, which increase the circle of its target customers. Famous brands of Bmw Mini include; Maggi, Kit-Kat, Nescafe, and so on
• Bmw Mini has large amount of spending costs R&D as compare to its competitorsRivals making the company to launch introduce innovative and nutritious products.
• After adopting its NHW Strategy, the business has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Bmw Mini.
• Bmw Mini is a popular brand with high consumer's commitment and brand recall. This brand loyalty of consumers increases the chances of easy market adoption of various brand-new brand names of Bmw Mini.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Bmw Mini clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Bmw Mini as a company selling healthy and healthy items.
Opportunities
• Presenting more health related items allows the business to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets on the planet. Thus expanding the market towards developing countries can enhance the Bmw Mini service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Bmw Mini consumers. For example, instructors can recommend their students to purchase Bmw Mini items.
Threats
• Financial instability in nations, which are the potential markets for Bmw Mini, can create several issues for Bmw Mini.
• Shifting of products from typical to much healthier, results in extra costs and can cause decrease business's revenue margins.
• As Bmw Mini has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
