With the deep analysis of the above options, it is advised that the company needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices as well, as financiers want to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by developing certain short term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Bmw Mini must perform numerous activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which produce most of its earnings.
• Analyze the current target market along with the marketplace sector which is not include in the business's circle.
• Analyze the existing financial information to determine the quantity that ought to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to handle. Get most beneficial organizations with a strong dedication to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Bmw Mini values and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Bmw Mini as a company producing healthy items has been developed under midterm strategy and now the business could move towards taste aspect too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
