With the deep analysis of the above options, it is recommended that the business must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates as well, as financiers want to invest more in business with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by developing particular short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Blue Apron Turning Around The Struggling Meal Kit Market Leader should perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Analyze the current target audience along with the market sector which is not consist of in the business's circle.
• Analyze the present financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to build the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Blue Apron Turning Around The Struggling Meal Kit Market Leader values and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Blue Apron Turning Around The Struggling Meal Kit Market Leader as a business producing healthy products has been constructed under midterm plan and now the business might move towards taste aspect also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
