With the deep analysis of the above options, it is suggested that the business ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share costs as well, as financiers are willing to invest more in companies with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Technique can be executed successfully by establishing specific short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Atg A A Chinese Miracle A Sino Japanese Euro Joint Venture ought to carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its revenue.
• Examine the present target audience in addition to the marketplace sector which is not consist of in the company's circle.
• Examine the present financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to handle. Obtain most beneficial organizations with a strong commitment to health, to build the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Atg A A Chinese Miracle A Sino Japanese Euro Joint Venture worths and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the Atg A A Chinese Miracle A Sino Japanese Euro Joint Venture as a business producing healthy products has actually been constructed under midterm strategy and now the company could move towards taste aspect too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.