With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs as well, as financiers are willing to invest more in business with substantial R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Method can be executed efficiently by developing specific short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Atg A A Chinese Miracle A Sino Japanese Euro Joint Venture need to perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce the majority of its income.
• Analyze the current target market along with the market section which is not include in the business's circle.
• Evaluate the current financial data to determine the amount that should be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to deal with. Obtain most favorable companies with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Atg A A Chinese Miracle A Sino Japanese Euro Joint Venture worths and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Atg A A Chinese Miracle A Sino Japanese Euro Joint Venture as a business producing healthy items has actually been constructed under midterm plan and now the business could move towards taste factor as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
